life’sDHA™ Adds Tremendous Marketing Value

DHA, docosahexaenoic acid, is the only omega-3 that supports brain, eye and heart health throughout all stages of life. According to our market research, consumers who are aware of the health benefits associated with DHA omega-3 are willing to pay extra for it. Consider this: After just five years on the market, premium priced infant formula fortified with life'sDHA™ accounts for about 97% of all infant formula sales in the U.S.

And infant formula is just the beginning. Recent food and beverage launches from Minute Maid Pomegranate Blueberry Juice to Silk Plus are exceeding sales expectations and quickly becoming consumer favorites.

Distinct Benefits of life’sDHA™

  • a high quality product that will not impact the great taste of the finished product.
  • from an all-natural vegetarian source, algae.
  • an eco-friendly and sustainable source of DHA; it is not derived from fish.
  • can be seamlessly added to the manufacturing process.
  • universal appeal - Kosher, Halal, non-GMO and acceptable for use in organic products.
  • the same DHA added to about 97% of US infant formulas and trusted by moms in over 70 countries.

Unlike commodity ingredient suppliers to the food and beverage industry, Martek offers highly differentiated, value-added products and services and acts as a true partner to all of our customers, from product development to product launch and beyond.


For more information on vegetarian life'sDHA™, please email DHAinfo@martek.com or call 1-800-662-6339.


  • Animal Nutrition

For more information, email animalnutrition@martek.com or call 1-800-662-6339.