Consumer Awareness of DHA is Growing

As consumer awareness of DHA grows, so does its marketability. Consumers have a strong preference for healthier foods both at home and on-the-go. This preference translates into increased demand for foods containing healthy ingredients. In fact, 93% of U.S. consumers surveyed believe some foods have health benefits that go beyond good nutrition because they contain ingredients that may help prevent or cure disease. And, omega-3s, such as DHA, continue to gain recognition as healthy ingredients.

According to our market research, consumers who are aware of the health benefits associated with DHA omega-3 are willing to pay extra for it. After just four years on the market, premium priced infant formula fortified with life'sDHA™ accounts for over 90% of all infant formula sales in the U.S. If the runaway success of DHA omega-3 fortified formula is any indication, then imagine the incredible marketing opportunity that awaits you. Adding life'sDHA™ omega-3 won’t change the taste of your product, but it will certainly enhance its consumer appeal.


U.S. omega-3 awareness statistics

  • 79% of U.S. consumers are generally aware of omega-3s.
  • 33% of U.S. consumers are aware of the specific health benefits of omega-3s.
  • 75% of new U.S. mothers agreed that infant formulas supplemented with DHA and arachidonic acid (ARA) aid mental and visual development in infants.

European omega-3 awareness statistics

  • 50% of German consumers are aware of heart benefits associated with omega-3s.
  • 33% of consumers in the UK, the Netherlands and France are aware of heart benefits associated with omega-3s.