Consumer Awareness of DHA Grows
As consumer awareness of DHA grows, so does its marketability. Infant formulas containing life'sDHA™ have been available in the U.S. since 2002 (and in markets outside the U.S. since 1994). Since then parents have been purchasing infant formulas supplemented with DHA and are familiar with its health benefits. A consumer awareness survey showed that 75% of new U.S. mothers were familiar with the health benefits associated with DHA and ARA in infant mental and visual development.1 And after just four years on the market, premium priced infant formula fortified with life'sDHA™ accounts for about 80% of all infant formula sales in the U.S. If the runaway success of DHA omega-3 fortified formula is any indication, then imagine the incredible marketing opportunity that awaits you. Adding life'sDHA™ omega-3 won’t change the taste of your product, but it will certainly enhance its consumer appeal.
1 PRNewswire, Bright Beginnings Mothers Survey, 11/03
